This project improves the accessibility and attractiveness of key sites on the rail to river route, and improves perception of the area, residents, visitors, and businesses. It forms part of the wider Public Realm Action Plan for King’s Lynn.

The rail station is a major entrance point into the town and one of the first places people see on arrival into King’s Lynn. Creating a route from here and travelling through to the river is the focus for this project as the consultation demonstrated that people believe more could be made of this area.

The project was delivered between 2022-2025 and includes;

• Pop-up units opportunities: 4 pop up units to provide opportunities for start-up and small businesses to trial new products and services at Purfleet Street;
• New outdoor seating and tree planting: at the rail station, New Conduit Street and Purfleet Street;
• Secure cycle storage unit and facility: relocation of existing cycle stands on Purfleet Street, replaced with a secure bike hub facility in Baker Lane;
• Better navigation: 30 new finger post signs to make it easier to get around town. And digital signage at the rail station that will also promote what’s on in the town;
• Artwork: from rail to river artworks at the Rail Station and St James Swimming Pool. Co designed with local schools and artists Annabelle McCourt and Adrian Riley. A further piece of artwork at Purfleet Street is planned once property owner consents are secured.

Apart from making the town look more appealing and easier to get around, the project aims to increase footfall into the town centre.

The project will also benefit local businesses and specifically small, start-up businesses accessing the pop-up opportunities, alongside wider support offered for start up businesses through the BIPC and New Anglia Growth Hub.

The project was developed by the Town Deal Public Realm and Repurposing Working Group, comprising local stakeholders, working on behalf of the Town Board.