• Vision King’s Lynn

Vision King’s Lynn


Town Investment Plan theme: Historic riverfront and repurposed town centre

This project will revive historical cultural assets in this part of the town, leading to increased visitor numbers and use, as well as the creation of new jobs.


This project forms a key element of the King’s Lynn Town Deal programme. It constitutes the first phase of regeneration for King’s Lynn’s riverfront and is led by the Borough Council of King’s Lynn & West Norfolk.  Through our Vision King’s Lynn consultation, we’ve learnt that people feel that there should be more to see and do along the town’s riverfront, maximising its potential and drawing more people to the area, while protecting and preserving its unique heritage.

This first phase of investment includes upgraded attractions and facilities that will pave the way for further investment in leisure and residential development in the locality of the riverfront. Work is already underway on the Rail to River Public Realm project which has seen the installation of new signs and will see new archway on Purfleet Street to frame the Custom House and encourage people down to the Riverfront.

The Grade 1 listed Custom House is one of the most important buildings in King’s Lynn and is set within a historically significant environment with the adjacent Purfleet Quay, quayside, the area around Millfleet/Devil’s Alley, and South Quay which links the two areas. Our proposals will seek to reenergise these areas with new leisure and hospitality facilities involving the sensitive conversion and refurbishment of the Custom House, and the creation of new hard landscaping and facilities and structures across the various parts of the site.

The provision of an ongoing activities programme will help to encourage usage of the area, along with opportunities for ‘popup’ style businesses, performers and artists.

We are seeking your thoughts on the ideas that have been developed following consultation with a wide range of experts and interested parties. The purpose of this first stage is to secure the funding allocation for this part of the Town Deal project, through the submission of a Business Case which clearly defines the costs and benefits to the town, of a development of this nature.


  • November 2021:

    Stage 1

    Marketing of the Sommerfeld and Thomas sites begins

  • February 2022:

    Stage 2

    Marketing of the Sommerfeld and Thomas sites closes for expressions of interest from purchasers, developers and investors
  • Summer/autumn 2022

    Stage 3

    Consultation with stakeholders

  • September 2022

    Stage 4

    Public information events on initial plans. See more about this here

  • September/October 2022

    Stage 5

    Business case signed off by board

  • Stage 6

    Funding confirmed


Riverfront Regeneration

  • King’s Lynn Riverfront Regeneration Stage 2 Report
  • King’s Lynn Riverfront Regeneration Business Case


Feedback to start once first phase of the project is underway.


In February 2024, we asked for your views on outline designs which could see the Custom House brought back into use as a multi-purpose public building which would be visible, active, and welcoming to all.

The designs for the Custom House aim to respect the heritage of this important King’s Lynn building and provide flexible space that could be put to various uses, including for hospitality, exhibitions, and events.

We have also developed proposals to revitalise a vacant site next to Devil’s Alley as a public space for the community, a place that could offer a range of uses, including events and activities throughout the year.

The rejuvenation of the Custom House and the vacant site next to Devil’s Alley would be complemented by a programme of activities and events which would drive footfall to this area.

The outline designs have been developed as part of the King’s Lynn Town Deal riverfront regeneration project which is being led by the Borough Council of King’s Lynn and West Norfolk.

You can view the press release here.

This consultation ran from Friday 26 January – Friday 16 February and included a consultation event at the Custom House on Thursday 1 February. The consultation is now closed.  We will shortly provide an update on what we heard through the consultation and what happens next.

The proposals

RIBA stage 2 consultation

Development Constraints