This project forms a key element of the King’s Lynn Town Deal programme. It constitutes the first phase of regeneration for King’s Lynn’s riverfront and is led by the Borough Council of King’s Lynn & West Norfolk.  Through our Vision King’s Lynn consultation, we’ve learnt that people feel that there should be more to see and do along the town’s riverfront, maximising its potential and drawing more people to the area, while protecting and preserving its unique heritage.

This first phase of investment includes upgraded attractions and facilities that will pave the way for further investment in leisure and residential development in the locality of the riverfront. Work is already underway on the Rail to River Public Realm project which has seen the installation of new signs and will see new archway on Purfleet Street to frame the Custom House and encourage people down to the Riverfront.

The Grade 1 listed Custom House is one of the most important buildings in King’s Lynn and is set within a historically significant environment with the adjacent Purfleet Quay, quayside, the area around Millfleet/Devil’s Alley, and South Quay which links the two areas. Our proposals will seek to reenergise these areas with new leisure and hospitality facilities involving the sensitive conversion and refurbishment of the Custom House, and the creation of new hard landscaping and facilities and structures across the various parts of the site.

The provision of an ongoing activities programme will help to encourage usage of the area, along with opportunities for ‘popup’ style businesses, performers and artists.

We are seeking your thoughts on the ideas that have been developed following consultation with a wide range of experts and interested parties. The purpose of this first stage is to secure the funding allocation for this part of the Town Deal project, through the submission of a Business Case which clearly defines the costs and benefits to the town, of a development of this nature.