The project will help to increase footfall into the town, improve the accessibility and attractiveness of key sites on the route, and improve the perception of the place by residents, visitors, and businesses. It forms part of the wider Public Realm Action Plan for King’s Lynn.

The rail station is a major entrance point into the town and one of the first places people see on arrival into King’s Lynn.

Creating a route from here and travelling through to the river is the focus for this project as the consultation demonstrated that this is an aspect that people believe could be made more of for the town.

Here’s what the project will bring:

• High impact public realm improvements: at the rail station and Purfleet Street;
• Pop-up opportunities: at least three pop up units to provide opportunities for start-up and small businesses to trial new products and services at Purfleet Street;
• New outdoor seating and tree planting: at the rail station and Purfleet Street;
• Secure cycle storage unit and facility: relocation of existing cycle stands on Purfleet Street, replaced with a secure bike hub facility in Baker Lane;
• Better navigation: 30 new finger post signs to make it easier to get around town. And digital signage at the rail station that will also promote what’s on in the town;
• Artwork: from rail to river.

This project is a Town Deal fast track business case which means it has already been submitted to government.

Subject to government approval and the release of the funding, it is hoped that we will start work on this in the summer and the work will carry on until spring 2023.

Apart from making the town look more appealing and easier to get around, we expect that this project will increase footfall into the town centre.

The project will also benefit local businesses and specifically small, start-up businesses accessing the pop-up opportunities.

The project is being led by the Town Deal Public Realm and Repurposing Working Group, working on behalf of the Town Deal Board.

This group has been set up to repurpose the town centre with new experiences and businesses and to enhance cultural opportunities. The group aims to make the town better connected, and bring more people in to enjoy all the town centre has to offer.