OUR AMBITION
Through the investment and transformative projects, King’s Lynn will be a better connected town, where businesses and people are inspired and supported to achieve their ambitions, and where there is more for everyone who comes into the town to enjoy and experience.
This is backed with significant Government funding, notably £25M from the Towns Fund through a Town Deal, £19M from the Levelling Up Fund for active travel projects, and the £20M Pride in Place Programme (formerly Plan for Neighbourhoods) funding.
Our Vision
Government approved the 10 Year Vision and Regeneration Plan for King’s Lynn in March 2026, unlocking a major programme of £20m national investment over the next ten years to revitalise the town centre, strengthen local communities, and support long term economic growth. Our ambition for the town is:
King’s Lynn will be a successful town for everyone, with flourishing communities and new opportunities for people to live, work, visit and play. It will be easy to travel in to and throughout the town, in a healthy, safe, sustainable and welcoming place. There will be better facilities, things to do, and arts and culture for people of all ages which will mean we are able to achieve our town’s ambitions for:
- A vibrant, prosperous and attractive town with a wide offering and easy access to green spaces and our rich heritage
- A better connected town
- A town where people feel safe and well, that offers better life opportunities where healthy lives are supported
- A town where people are inspired to aim high and achieve their ambitions and better life opportunities
Our Priorities
Our priorities for funding in our town are:
- Town centre revitalisation
- Neighbourhoods and affordable housing
- Employment and skills
- Health and wellbeing infrastructure
- Transport connectivity
- Safer streets
- Education and youth engagement
- Community capacity building
